Bounce rate represents the percentage of visitors who enter the site and "bounce" (leave
the site) rather than continue viewing other pages within the same site.
Reducing the bounce rate of a website has always been one of the primary concerns of every
website owner. Hence, efforts are poured in to stabilize the bounce rate.
Here are some basic tips to reduce Bounce Rate--:
Smooth Navigation
Smooth and simple navigation is necessary to enhance the user experience.
Linking one web page to another helps in reducing the bounce rate of the website
to a very far extent. The intention is to help the users extract the required
information with an ease.
Do not add unwanted elements
Suppose your website contains relevant information, appropriate images and essential
call to action tools and suddenly a pop up ad appears, your ardent efforts to
enhance your users’ experience may get hampered in a very short instant and thus
distract the users’ attention from your website.This results in high bounce rate.
Hence, it is advisable to exclude such elements.
Eye catchy taglines
Taglines/ headlines are the first elements that the users come across while reading a
web page, an article etc. A headline is essentially the gist of what follows and
should propel the readers to read further.On another note, key word rich headlines
help in improving the search engine ranking of that page. If your headline is able
to catch the eye of the readers, it automatically lowers the bounce rate of a website.
Website compatible with different browsers
Browser compatibility is one of the most important factors in reducing the bounce
rate of a website. For example: – a website that is compatible to work on Mozilla
Firefox may not work very well with Internet Explorer which may increase the
chances of losing out some genuine leads. Therefore, make sure that your website
is compatible with every web browser.
Encourage the users to take an action
Users participation is an essential factor to establish a strong brand identity,
to improve your sales, to keep the users abreast of the latest in your company or
industry, to uphold the interests of the users etc. This can be achieved with the
aid of video clips, audio clips, live chat, discussions, answering questions,
leave a comment section etc. All these activities helps in reducing bounce rate
the bounce rate of a website.
Use re-directions where necessary
Page re-directions should be used in times of extreme need. Avoid re-directions as
far as possible to make the website light.
Don’t overload with images
Do not overcrowd your website with unrelated images as it makes the website heavy
and thus have a negative effect on the bounce rate of a website.
the site) rather than continue viewing other pages within the same site.
Reducing the bounce rate of a website has always been one of the primary concerns of every
website owner. Hence, efforts are poured in to stabilize the bounce rate.
Here are some basic tips to reduce Bounce Rate--:
Smooth Navigation
Smooth and simple navigation is necessary to enhance the user experience.
Linking one web page to another helps in reducing the bounce rate of the website
to a very far extent. The intention is to help the users extract the required
information with an ease.
Do not add unwanted elements
Suppose your website contains relevant information, appropriate images and essential
call to action tools and suddenly a pop up ad appears, your ardent efforts to
enhance your users’ experience may get hampered in a very short instant and thus
distract the users’ attention from your website.This results in high bounce rate.
Hence, it is advisable to exclude such elements.
Eye catchy taglines
Taglines/ headlines are the first elements that the users come across while reading a
web page, an article etc. A headline is essentially the gist of what follows and
should propel the readers to read further.On another note, key word rich headlines
help in improving the search engine ranking of that page. If your headline is able
to catch the eye of the readers, it automatically lowers the bounce rate of a website.
Website compatible with different browsers
Browser compatibility is one of the most important factors in reducing the bounce
rate of a website. For example: – a website that is compatible to work on Mozilla
Firefox may not work very well with Internet Explorer which may increase the
chances of losing out some genuine leads. Therefore, make sure that your website
is compatible with every web browser.
Encourage the users to take an action
Users participation is an essential factor to establish a strong brand identity,
to improve your sales, to keep the users abreast of the latest in your company or
industry, to uphold the interests of the users etc. This can be achieved with the
aid of video clips, audio clips, live chat, discussions, answering questions,
leave a comment section etc. All these activities helps in reducing bounce rate
the bounce rate of a website.
Use re-directions where necessary
Page re-directions should be used in times of extreme need. Avoid re-directions as
far as possible to make the website light.
Don’t overload with images
Do not overcrowd your website with unrelated images as it makes the website heavy
and thus have a negative effect on the bounce rate of a website.
